Attor­ney Gen­er­al Pax­ton Secures His­toric Legal Agree­ment with Kellogg’s to Remove Tox­ic Arti­fi­cial Dyes from its Cereals

Following a months-long investigation and ongoing negotiations, Attorney General Ken Paxton has successfully ensured that WK Kellogg Co. (“Kellogg’s”) will permanently remove toxic dyes from its cereals. 

Attorney General Paxton and Kellogg’s have now signed a historic Assurance of Voluntary Compliance (“AVC”), which certifies that the company is legally agreeing to remove artificial food colorings from its cereals by the end of 2027. This historic legal agreement with a major food company represents a significant milestone in the movement to remove toxic dyes from foods and protect the health of all Americans. 

While other companies have verbally committed to removing food dyes, Kellogg’s is the first to officially sign a legally binding agreement confirming that it will remove food colorings. 

“Following months of investigating and negotiating, I’m proud to officially say Kellogg’s will stop putting these unhealthy ingredients in its cereals,” said Attorney General Paxton. “The signed AVC demonstrates that Kellogg’s is committed to keeping this pledge, and I commend the company for doing the right thing. I encourage other food manufacturers to sign similar agreements to demonstrate their commitment to helping Americans live healthier lives.”

Attorney General Paxton previously issued a Civil Investigative Demand (“CID”) to Kellogg’s in February of this year and formally announced the investigation in April. The investigation was launched after Kellogg’s claimed it would remove petroleum-based food colorings in the United States, but did not do so. Instead, it removed these toxic ingredients in Canada and Europe while continuing to put different types of blue, red, and yellow dyes in American cereals.