Digitad launches ChatGPT Ads services for Canadian businesses

Montreal-based Digitad is rolling out ChatGPT Ads services to help Canadian businesses reach customers inside AI-powered conversations and measure the results. The agency is positioning the channel as a test-and-learn addition to existing paid media, not a replacement for proven search and social campaigns.

Why it matters: - Digitad is betting that AI-assisted conversations will become a new place for advertisers to reach customers earlier in the buying journey. - The agency is packaging strategy, creative, tracking and optimization around a channel that is still new and hard to benchmark. - Canadian businesses get a way to test conversational ads without fully shifting budget away from Google Ads or Meta Ads.

What happened: - Digitad launched ChatGPT Ads services for businesses in Canada, France and the United States. - The Montreal-based performance marketing agency says the offering is built to help brands reach people as they explore products, compare options and make purchase decisions in ChatGPT conversations. - The service is now available, and Digitad is also offering free personalized assessments for businesses evaluating whether the channel fits their goals, audience and budget.

The details: - The offering includes campaign strategy and planning, contextual advertising, ad creation, campaign setup, conversion tracking and performance optimization. - For e-commerce advertisers, Digitad can also support product catalogue integration for compatible ad formats. - The agency says its workflow starts with business objectives, then identifies relevant conversational contexts, creates ads, deploys tracking and refines performance. - In OpenAI Ads Manager, Digitad configures campaign groups, bids and budgets. - Digitad measures priority actions with tools such as the OpenAI Pixel, Conversions API and UTM parameters where appropriate. - The agency also looks at arrival rate, comparing paid clicks with actual visits recorded on landing pages. - Digitad accounts for OpenAI's post-impression attribution when reviewing reported conversions, leads, purchases and other business outcomes. - The company says its approach is designed to reflect how conversational placements differ from traditional search ads.

Between the lines: - The launch reflects a broader shift in paid media toward intent signals inside AI conversations rather than keyword-only targeting. - Thomas Joachim, Digitad's Performance Director, said the key change is understanding user search intent and conversational context, then turning those signals into measurable campaigns. - Jean-Simon Laflamme-Roy, Digital Media Team Lead & Senior SEM and Social Ads Strategist at Digitad, said a launch produces data, not a verdict, and that the agency will test whether clicks become real visits and which creative or bidding changes are worth scaling. - Alexandre Corbasson, Digitad's co-founder, associate and CEO, said the company does not want to oversell the technology and wants businesses to know what they are testing and when the data is strong enough to justify the next step. - Digitad is treating ChatGPT Ads as a complement to Google Ads and Meta Ads, not a wholesale replacement. - The agency says its evaluation includes offer fit, target market, eligibility, test budget, landing page quality and sales cycle before recommending a test. - Digitad points to Adobe's July 2026 finding that visitors referred from AI sources to U.S. retail websites converted 60% better than non-AI traffic, while noting that the study is not a ChatGPT Ads benchmark.

What's next: - Digitad will use early campaigns to learn which conversational contexts generate real commercial intent and which do not. - Businesses can expect iterative testing around creative, bidding and budget allocation based on performance data. - The agency says it will continue to judge whether the channel deserves more spend only after comparing campaign results with what businesses see in their own systems.

The bottom line: - Digitad is launching ChatGPT Ads as a measurable experiment in conversational advertising, not a turnkey growth fix.