Beyer Brown links hotel procurement to reviews and revenue

Beyer Brown says FF&E and OS&E choices made before a hotel opens can shape guest satisfaction, online reviews and long-term revenue. The firm points to research showing a 1-point rise in online reputation can lift RevPAR by 1.42%.

Why it matters: - Hotel reviews and repeat stays can be influenced by decisions made months before a guest arrives. - Beyer Brown says FF&E and OS&E procurement affects how a property performs in daily use, not just how it looks at opening. - A stronger online reputation can translate into higher RevPAR, making procurement a revenue issue as much as an operations issue.

What happened: - Beyer Brown highlighted the role of behind-the-scenes procurement in shaping hotel guest experience, reviews and revenue. - The Orlando-based hospitality procurement firm said the connection starts with specification decisions made before opening day. - Shawn Bolivar, Principal at Beyer Brown, said guest experience begins long before check-in and depends on decisions about what guests sit in, sleep on and notice is missing.

The details: - The firm focuses on furniture, fixtures, equipment and operating supplies for hotel openings and renovations across North America. - Beyer Brown said its process covers mattresses, bedding, upholstery, case goods, lighting and the equipment hotel staff use every day. - The company said specifying products for performance after years of use helps reduce maintenance complaints and support steadier guest satisfaction scores. - Beyer Brown works with hotel owners, developers and design teams from specification through installation. - The firm coordinates vendor relationships and delivery logistics so the final build matches the design intent and the brand promise. - Beyer Brown said it has applied this approach to new construction, renovations and property improvement plans across independent and branded hotels in the U.S., Canada and the Caribbean. - Research from Cornell University's SC Johnson College of Business found that a 1-point increase in a hotel's online reputation score corresponds to a 1.42% increase in RevPAR. - Cornell linked that lift to both stronger occupancy and higher achievable rates.

Between the lines: - The company is framing procurement as a direct contributor to hotel revenue, not a back-office purchasing task. - The message reflects a broader industry shift toward measuring how operational choices affect guest ratings and asset performance. - For ownership groups, the implication is that cheaper upfront purchases can create longer-term costs if they hurt durability or guest satisfaction.

What's next: - Beyer Brown is likely to continue positioning procurement as part of hotel asset performance and revenue strategy. - Owners and developers may place more weight on long-term durability, delivery coordination and post-opening performance when selecting FF&E and OS&E partners. - The firm said its work will continue across hotel openings, renovations and multi-property programs.

The bottom line: - In hotels, what gets specified before opening can show up later in reviews, repeat stays and revenue.